RMCode | Resume

OBJECTIVES

I am looking for an opportunity to join an organization where I can contribute my experience in business management, product development, marketing, technology, and strong process knowledge to promote innovation and sustainable growth through effective strategies aligned with organizational goals.

PROFILE

Proactive professional with entrepreneurial traits and solid experience in new products, marketing, and valuation. Skilled in creating and implementing projects focused on partner negotiations, process development, pricing analysis, product mix, and distribution strategy. Actively participated in product line development, market positioning, and supplier negotiations.

STRENGTHS

Charisma, proactivity, eagerness to learn and continuously grow

PROFESSIONAL EXPERIENCE

Owner | DrycleanUSA Vila Madalena

(01/2013 – 05/2024)

Full business management for 12 years, leading a team of 7 employees.

Developed commercial and operational strategies resulting in service recognized for quality.

Business Intelligence (BI), KPI analysis: conversion rate, LTV, open opportunities, CAC, average ticket, rejection rate, cash flow, business profitability, gross and net margins, breakeven point.

Contract management.

Special Projects & Fundraising Analyst | Fundação São Paulo

(08/1999 – 10/2014)

Developed partnerships and proposals for private, public, and third sector organizations.

Developed and structured corporate social responsibility projects with companies such as Itaú, Banco do Brasil, BM&FBovespa, Braskem, among others.

Managed fundraising projects and proposals through tax incentives (Rouanet Law, FUMCAD, Sport Incentive Law).

Implemented online donation platform for PUC-SP.

Buyer | PLUG USE – Computer Warehouse

(03/1996 – 03/1999)

Managed software, supplies, and accessories product lines (+2K SKUs).

Responsible for distribution logistics, ad creation, and commercial strategy.

Implemented customer loyalty program and conducted sales team training.

Supervised team, produced financial reports, and negotiated with suppliers.

ACADEMIC BACKGROUND

Postgraduate in Business Administration

Pontifical Catholic University of São Paulo (2008)

Bachelor's in Economics

Pontifical Catholic University of São Paulo (2004)

Postgraduate in Social Sciences (interrupted)

Pontifical Catholic University of São Paulo (2011)

COURSES AND CERTIFICATIONS

Advanced Python

Advanced Django – Web Framework and Rest Framework - API

Intermediate JavaScript

Intermediate HTML, CSS, and TailwindCSS

Intermediate React and React Native

Office Suite - Intermediate

BI, Looker Studio - Google Data and PostgreSQL - SQL

Spark PySpark

Rouanet Law – Ministry of Culture

Financial Mathematics – PUC-SP

Empowerment – Andersen Consulting

LAST PROJECT

www.pedevizinho.com.br

Multi-vendor ecommerce marketplace fully based on geolocation with transparent payment gateway. Highly scalable.

PYTHON JAVASCRIPT TAILWINDCSS DJANGO

LANGUAGES

English: Advanced (Cheney School, Oxford – 1992 to 1994)

Spanish: Basic

AVAILABILITY

Available for travel and relocation.

VOLUNTEERING

OXFAM (1993)

BOARD PARTICIPATION

CONSUM - University Council - Highest decision-making body of PUC-SP (2010–2014)

CAF - Administration and Finance Council of PUC-SP (2006–2010)

ACTIVITIES

Cooking, Theater, Traveling, Sports, Programming, Movies/TV Shows