Reynaldo André Perez Machado

Software Developer | Career Transition & Business Vision

São Paulo, SP - Brazil

PROFESSIONAL SUMMARY

Professional transitioning careers into the Technology sector as a Software Developer. I merge over 20 years of solid background in Business Management, Project Management (PMO), and Business Intelligence (BI) with the technical ability to build robust and scalable applications. As a former business owner and analyst of complex projects, I bring a holistic view of product metrics, operational efficiency, and a results-driven mindset. I am looking for an opportunity to launch my programming career, delivering a developer with executive leadership maturity and technical management skills.

TECHNICAL SKILLS

Back-end / Data: Python (Advanced), Django, Django REST Framework (APIs), SQL (PostgreSQL), PySpark.

Front-end / Mobile: JavaScript, React, React Native, HTML5, CSS3, TailwindCSS.

Business Intelligence & Management: Data Analytics (Looker Studio), KPIs (LTV, CAC, Average Ticket, Margins), Project Management, Agile Methodologies.

FEATURED PROJECT (Portfolio)

Pé de Vizinho

www.pedevizinho.com.br

Multi-vendor geolocation-based e-commerce marketplace featuring a seamless transparent payment gateway. Highly scalable solution.

PYTHON | DJANGO | JAVASCRIPT | TAILWINDCSS

PORTFOLIO & PRACTICAL PROJECTS

Personal Project Hub

www.rmcode.org

Online portfolio centralizing production-ready applications, with a strong focus on Artificial Intelligence, Automation, and Data Science.

Web Applications & Artificial Intelligence (AI / ML)

AIFace Mesh & Hand Mapping: Computer vision applications leveraging models for real-time facial mapping and hand tracking.
BG Remover & Translate: Utility tools powered by Generative AI for automated image background removal and contextual text translation.
Stock Prediction: Financial market predictive model using Machine Learning / Deep Learning for stock time-series analysis.

Automation & Infrastructure

GoScraper & InfluFinder: Robust web scraping tools built for data mining, extraction, and public analytics of digital influencers.
RPI Monitor: A lightweight infrastructure monitoring system designed to track hardware performance and metrics on a Raspberry Pi.

PROFESSIONAL EXPERIENCE

Owner / General Director | DrycleanUSA Vila Madalena

(01/2013 – 05/2024)

Full business management over 12 years, leading teams and executing commercial and operational strategies.
Implemented a data-driven culture: Deep analysis of business KPIs (Conversion rates, LTV, CAC, Margins, and Break-even point).
Value Add for Tech: Strong product vision, deep understanding of end-user needs, and project financial health management.

Special Projects & Fundraising Analyst | Fundação São Paulo

(08/1999 – 10/2014)

Designed, implemented, and managed new institutional projects with a focus on strategic fundraising.
Developed processes, standardizations, corporate events, and managed sponsor relations.
Value Add for Tech: Expert skills in requirements gathering, process architecture, and timeline management.

Buyer / Commercial Supervisor | PLUG USE – Computer Warehouse

(03/1996 – 03/1999)

Managed software lines and computer supplies (+2K SKUs) along with logistics and pricing intelligence.

EDUCATION

Postgraduate Degree in Business Administration – PUC-SP (2008)

Bachelor's Degree in Economics – PUC-SP (2004)